With ‘Peekay’ and ‘Bombay Velvet’ releasing on Christmas, we demeanour during filmmakers who won’t mind contrary with other films to make a many of a gratifying or an extended weekend
Bollywood and festivals seem to go palm in hand. More mostly than not, prolongation houses wish to container their film releases during festivals or on prolonged weekends. The many renouned redeem dates tumble on Eid, Diwali and Christmas. All 3 festivals make for an extended holiday deteriorate and so guarantee aloft box bureau revenue.
Director Anurag Kashyap’s ‘Bombay Velvet’ is slated to redeem this Christmas. It will strife with Aamir Khan’s ‘Peekay’.
But a locate here is a fact that producers are not too penetrating during a suspicion of other films perplexing to income in on a gratifying fever. Most wish their film to be a usually large redeem on a given day. And when this doesn’t happen, a conflict for some-more screens tends to escalate.
Katrina Kaif stars along with Hrithik Roshan in ‘Bang Bang’ and is expel conflicting Saif Ali Khan in ‘Phantom’ (below). Both films are slated to redeem on Oct 2.
Trade consultant Taran Adarsh says, “Yes, it is apropos an emanate in a attention now that people container redeem dates even before finalising their film’s cast. Producers seem to be operative in a retreat rigging these days. We are following a Hollywood trend now. But releasing films on a same day splits adult a series of screens for any film, their collections and it also creates differences between a actors and producers.”
Superstars Shah Rukh Khan and Aamir Khan are famous to have their films redeem during festivals. Gaurav Verma, executive executive -theatrical distribution, studios, Disney UTV, that is distributing a Aamir Khan starrer, P.K., says that a film’s redeem date binds a lot of significance. “With a redeem date sealed in, we can confirm on a promotional strategies and marketplace a film well. These days a lot of films are being done and a redeem date also depends on when a film gets completed. Our expenditure habits have now changed, so a prolonged weekend will we give an combined advantage,” he says.
However, he refuses to contend anything about a strife between P.K. and Anurag Kashyap’s film, Bombay Velvet. “It would be astray for me to criticism on this,” he says.
Ranbir Kapoor’s ‘Bombay Velvet’ will now face foe from Aamir Khan’s ‘Peekay’.
Vajir Singh, editor, Box Office India, points out that it all boils down to a fact that producers these days make outrageous investments and so wish to redeem a income soon. “That’s a reason since people demeanour to redeem their films during a prolonged weekend. Nowadays, everybody is operative retrograde and even before a expel is decided, producers close a film’s redeem date. Everyone wants to play protected now.”
It was recently reported that Kashyap is miffed with Rajkumar Hirani and Aamir Khan for determining to redeem their film, ‘Peekay’, on Christmas day. Kashyap had zeroed in on a Christmas redeem for his magnum opus, ‘Bombay Velvet’, months in advance.
“All it would have taken is a phone call; we listened rumours about ‘Peekay’. releasing on Christmas and called Raju to ask about a same. At that point, they pronounced there had no such plans. But now when we hear about it, it hurts since we honour Raju as a filmmaker and as a person. He is a co-worker and a crony and now if both films redeem on same day, business will be affected,” he had pronounced during a new press conference.
However, Ramesh Taurani, whose film, It’s Entertainment, is headed for a strife with ‘Singham 2’, says that films releasin on a same day is not new. “It has been duty for years and will continue to occur in a future. It can’t be avoided in a attention as we have usually 52 weeks in a year and we make about 125 films annually. This week, for instance, has 4 films competing opposite any other.
The usually thing that one can put off is holding on a large production,” he says. But Taurani adds that there is adequate room for dual big-ticket films to redeem during festivals such as Eid, Diwali and Christmas. “‘Ghayal’ and ‘Dil’ expelled on a same day and both went on to be outrageous hits. ‘Lagaan’ and ‘Gadar’ too expelled on a same day and were successful during a BO,” he says.
Several large films of 2014 have already announced their redeem dates. Many of these films are pitted opposite any other; others are creation a many of a prolonged weekend. hitlist gives we a lowdown on how large films are capitalising on prolonged weekends this year:
Releasing on: Jul 27
Competition: None. Eid has always valid to be propitious for Salman Khan and it’s famous that other producers do not wish to take him on by releasing a film on a same day.
Films:’ Singham 2′; It’s Entertainment
Releasing on: Aug 15
Occasion: Independence Day
Competition: Ajay Devgn’s film, ‘Action Jackson’, was ostensible to redeem in a initial week of Aug though it has now been behind and a dates have not been announced. However, his other film, ‘Singham 2’, is contrary with Akshay Kumar’s film, It’s Entertainment.
Films: Phantom; ‘Bang Bang’
Releasing on: Oct 2
Occasion: Gandhi Jayanti
Competition: It will be engaging to see a face-off between Phantom and Bang Bang as Katrina Kaif is a heading lady in both films. The singer seems to be held in a center and one wonders how she will go about compelling these films.
Film: ‘Happy New Year’
Releasing on: Oct 23
Competition: Diwali has always been King Khan’s day; several of his films have expelled during a festival of lights – be it ‘Jab Tak Hain Jaan’, ‘Om Shanti Om’ or ‘Don’.
Films: ‘Peekay’; ‘Bombay Velvet’
Releasing on: Dec 25
Competition: The strife between these dual films has been in a news for utterly some time. With Aamir Khan starring in Rajkumar Hirani’s ‘Peekay’. and Ranbir Kapoor headlining Anurag Kashyap’s ‘Bombay Velvet’, it stays to be seen as to who will hillside in some-more moolah during a box office.
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